Each year for AutoNation’s employee benefits and annual enrollment, we create overarching theme ideas for their corporate and retail communications, for example, printed and digital benefits guides, emails, web banners, and more.

The 2021 concept chosen was one I created. The theme was “Re-Energizing You and Your Health,” with the focus on energy drinks to help give you a boost through Annual Enrollment.

The energy drinks were called BeneFuel, and each employee benefit would then be a different flavor. Which we could expand upon throughout the different marketing materials created.